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August 31, 2001
By: TOM BRANNA
Editor
The war for market share in the personal care industry is more fierce than ever. And as any good marketing general knows, in order to win your share of battles, you need the right intelligence regarding your enemy. That said, it should come as no surprise to find out that Procter & Gamble and Unilever have become entangled in a war over the proper use of covert operations to find out more about each other’s hair care activities.According to an article in Fortune Magazine, Procter ...
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